The BT Tower becomes LGBT tower for Pride.

In order to mark this year’s Pride in London celebrations, the iconic London landmark has rebranded itself as The LGBT Tower. A beacon of love and acceptance towering over the city to champion support for the LGBT+ community.

The Gate London collaborated with the BT Tower on the project to shout their support from the city’s rooftops.

Creative team, John Osborne and Rickie Marsden, whose idea it was, said, “As members of the LGBT+ community ourselves, we felt it was important to put some positivity into the world and it’s fantastic that the message will be seen across the city on such an iconic building during Pride.”