Customer journey mapping…
and Bruce Lee
20 January 2025
Tips on how to think about your customer journey maps and messaging
Here’s a short video with tips from ourselves… and the inimitable Bruce Lee! It suggests ways to think about getting inside your customers’ heads, forming a customer journey map, and writing a messaging plan.
Customer journey mapping tips
Bruce Lee starts by saying
Be like water making its way through cracks. Do not be assertive, but adjust to the object and you shall find your way around or through it. Be formless, shapeless, like water. Be like water my friends.
Bruce Lee
Watch the video for the full piece.
Learn more about how we’ve done this for clients in our case study