Dementia campaign wins at D&AD Impact

Hot off the New York express, Gate creatives Hannah and Beth have come back exactly one Future Impact pencil heavier.

Their project; A Colourful Life, is a four year long side-hustle turned real life product that is dedicated to improving the lives of people living with dementia, and their family and friends’ lives too.

The project works by digitising the photographs of people living with dementia into mindful colouring books. Each sheet in each book is captioned with a personal memory and corresponding colour key.

From initial book to case study and now onto something even bigger. The two day accelerator course held at McCann New York provided invaluable insights into strategy, business and leadership. All geared towards propelling this project to create the maximum impact.