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Brand architecture
Like home architecture, Brand Architecture arranges your assets to help you make the most of them. As a critical strategic tool, done well, it can transform the effectiveness of your resources – including your marketing budget.
Well-designed brand architecture makes sense of your brands and products for your customers. Doing so, it provides clarity, enhances brand equity, and facilitates future growth initiatives.
Our Brand Architecture Review will answer:
- How can you best present your existing brand mix?
- What are the relationships between your products, and what roles do they each serve?
- What is the best naming convention?
- Should you consolidate brands?
- Should you diversify?