Bum's The Word

Anusol is a haemorrhoids cream. But seeing as most people don’t know the signs of haemorrhoids, we realised we had an education job to do. To do it with unforgettable impact, we broke free of clinical category conventions and informed the public of the signs, symptoms and importance of Anusol through the gentle British humour of suggestive looking fruit, veg, jelly – and an iconic pink balloon.