AXA IM

Be Invested in Better

Campaign

Digital Delivery

Strategy

Sustainability

Investment management is a noisy, cluttered segment – find out how we helped AXA IM’s sustainability message stand out.

AXA Investment Management - Be invested in better. Invest for climate action, now.

The challenge

Help AXA Investment Managers be recognised as the world’s leading responsible investor.

Our strategic solution

Align financial investment and emotional investment.

Which we delivered through

Campaign concept, film, and delivery.

And brought to life across

Digital display, OOH, print, and film.

AXA Investment Managers brochure front cover with title 'Be invested in better. Invest for climate action, now.
AXA Investment Managers - In the war on climate change, we all want to say, we took action. But to make the world a better place to live in, we all have o be invested in it. And we need to invest for it. We need to back the companies and the people that are prepared to adapt and evolve. In fact, the smart companies are already embracing the change. They're excited by it. And we are supporting them. We aren't fighting climate change by waving placards in the street. We're fighting it in the boardroom: helping companies push through future-facing plans. Our actions lead the way. We're investing in low carbon transportation, smart energy, food waste reduction and bonds that finance biodiversity. And because we're so invested in a sustainable future, we make it easier for our investors to achieve sustainable returns. After all, when your grandchildren ask what you did in the war on climate change, nobody wants to be the one who says nothing. AXA IM. Be invested in better. Invest for climate action, now.'

Resulting in

  • Video completion 22% above benchmark
  • Mobile display CTR 4.2 x benchmark