A colourful life

A Colourful Life

Campaign

Content

1 in 11 people over the age of 65 have dementia in the UK. Here’s how we helped a little.

The challenge

One of the many devastating impacts of dementia is that it robs those who live with it of their personal memories.

Our strategic solution

Improve sufferers’ quality of life by reducing anxiety and reminding them of their precious moments with friends and family.

Which we delivered through

A Colourful Life enables dementia patients to hold onto those memories by digitising their photographs, and turning them into mindful colouring books

And brought to life across

Physical workbooks, PR

Display of four A colourful life colouring books, Ron's, Pat's, John's and Rosie's colourful life books.
A colourful life colouring book open at a page ready for someone to start colouring in.
A colourful life website shown on a mobile device picturing a page from Rosie's colourful life book.
Picture of elderly person colouring a picture from one of the colourful life colouring books.
A colourful life web page showing a page from Rosie's colourful life book and gallery.
Half black and white picture and half outline showing two woman dancing
Half colour and half black and white of two woman dancing.

Resulting in

  • Positive press coverage
  • Reduced anxiety