Royal Mail

Royal Mail

Campaign

Strategy

Sustainability

The challenge

How to talk about the sustainability of mail and paper in a credible way to marketeers

Our strategic solution

Turn complex lifecycle data into digestible bitesize messaging

Which we delivered through

Campaign concept, design, and delivery. Plus: Life Cycle Assessment tool

And brought to life across

DM, Connected TV, Outdoor

Resulting in

  • +50% (+15% pts.) in those agreeing that ‘mail is more sustainable compared with other media channels’
  • +30% (+7%) agreeing Marketreach communicated ‘credible information about the environmental sustainability of mail’
  • Gained 25.2m impressions (+88% vs target)
  • Reached 192k marketers and industry decision-makers
  • Communicated to over 135,000 employees
  • Almost 30% of visitors to the site interacted with LCA tool