SSE

Global branding

Brand

Campaign

Strategy

Read how we help use creativity and design to this giant.

The challenge

The Gate were tasked to brand and reposition SSE as they moved to being an exclusively B2B brand. Our research showed this meant delivering business’s day-to-day energy needs, and being a leader in the move to a zero-carbon economy.

Our strategic solution

SSE are for today and tomorrow.

Which we delivered through

A mature, trustworthy, ‘dual brand’ system, reflecting the two-sided proposition. This was brought to life across three new websites, a leadership conference, campaigns to three Governments, internal comms, social, and endless B2B activity.

SSE Better World of Energy double page spread.
SSE Better World of Energy landscape poster 'For a global issue a new global outlook. At SSE we will have net zero emissions by 2050.'
For Britain. We're modernising Britain's energy infrastructure - and contributed £8.9bn to UK GDP as we do it.
For SSE plc being fair tax and real living wage champions.
For a world that needs change a company that has changed. SSE have now launched a renewables division.

Resulting in

  • Share price 35%+ in year following launch
  • Recognised as suitable partner for COP26
  • Seen as fit to be jointly awarded contract for World’s largest offshore wind farm

The Gate had a strong strategic understanding…and imaginative yet practical creative approach that will endure

Alan Young
then MD of Corporate Affairs
SSE