For A Better World Of Energy

The challenge

The Gate were tasked to brand and reposition SSE as they moved to being an exclusively B2B brand. Our research showed this meant delivering business’s day-to-day energy needs, and being a leader in the move to a zero-carbon economy.

Our strategic solution

SSE are for today and tomorrow.

Which we delivered through

A mature, trustworthy, ‘dual brand’ system, reflecting the two-sided proposition. This was brought to life across three new websites, a leadership conference, campaigns to three Governments, internal comms, social, and endless B2B activity.

Resulting in

• Share price 35%+ in year following launch
• Recognised as suitable partner for COP26
• Seen as fit to be jointly awarded contract for World’s largest offshore wind farm