SSEN

Brand and positioning update

Brand

Campaign

Content

Strategy

Web Services

Read how The Gate Edinburgh helped subtly and powerfully reframe one of the unsung fundamentals of modern life.

The challenge

Evolve the SSEN brand from a distant electricity supplier – to an essential public service.

Our strategic solution

SSEN powers communities on the journey to NET ZERO

Which we delivered through

An updated purpose, vision and narrative… and, consumer-friendly identity.

And brought to life across

Website, reports, internal comms, social, tactical comms, digital adverts, stationery, vehicle liveries, and much more…

Scottish and Southern Electricity Networks bus shelter advertisement with headline 'Ready when you need us the most'
Scottish and Southern Electricity Networks newspaper advertisement with the headline 'Ready when you need us most'
Scottish and Southern Electricity Networks A4 brochure front cover with title 'SSEN Digital Strategy December 2021'
Scottish and Southern Electricity Network A4 brochure open with headlines as 'The fund at a glance' and 'About the fund'
Scottish and Southern Electricity Networks A4 brochure open with a double page spread with headline 'Our digital vision'
Scottish and Southern Electricity Networks website home page displayed on a tablet device.
Scottish and Southern Electricity Networks mock-up of potential branded stationery.

Resulting in

  • Successful internal adoption of the brand
  • Successful run out across all channels