What the hell is strategy?

Tips on how to think about brand strategy, from us and Lord Nelson

Here’s a short video with tips from ourselves… and Lord Nelson, the great seafaring strategist! Inspired by the book ‘Good Strategy. Bad Strategy’ by Richard P Rumelt, we tell the story of Nelson vs the FrancoSpanish navy, and how leveraging his strengths against their weaknesses led to an unlikely victory

Brand Strategy tips

Remember the three ‘D’s.

Strategy means:

• Diagnosis.
• Direction.
• And finally and crucially, a Damned Doable plan.

Watch the video above for the full piece.

Learn more about how we’ve done this for clients in our case study

Find out more about our Brand Strategy service here