The Flag We Shouldn't Be Proud Of

The iconic six-colour Pride flag is a symbol of life and harmony. But when you consider that 2 in 6 LGBTQ youth attempt suicide, it’s time to talk. To create conversation on LGBTQ+ suicide rates around World Suicide Prevention Day, we created a social, ambient, print and OOH campaign, fronted by Olly Alexander of Years&Years, that tore away the stripes that represent life and harmony from the flag.