Canal & River Trust
Recharge
To create emotional, memorable connections with the Canal & River Trust, we harnessed the power of storytelling and created Well-B, a loveable character that showed the world the positive impact of life by the waterways. Well-B transformed the Canal & River Trust from a waterways charity to a wellbeing provider.
![Video Description](https://edinburgh.thegateworldwide.com/wp-content/uploads/2022/10/river-trust-campaign.jpeg)
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