Brodies

Enlightened Thinking

Brand

Strategy

Discover how our brand thinking captured and expressed the truth about Brodies LLP – and helped them reach their goals.

The challenge

Brodies brand needed updated to reinforce their position as no. 1, and equip them for new global markets.

Our strategic solution

A new positioning and bar: Enlightened Thinking.

Which we delivered through

Organic lenses representing seeing how their new knowledge and success is built collaboratively.

And brought to life across

Tech, Comms, Events, HR, tone, new initiatives, more.

Brodies logo on a reception wall mock up.
Seeing law through many lenses. This is Brodies. This is Enlightened Thinking.
Three mobile devices showing the Brodies website using the Brodies lenses in different colours and shapes.
Various images of the new Brodies lenses being used in different situations, both on and off line.

Resulting in

  • Awards for ‘Scotland Law Firm of the Year’, ‘Who’s Who Legal Awards’ & ‘Legal Advisor of the Year’ and ‘Scottish Business Insider’
  • Revitalised Corporate Events
  • +4 places in Social Mobility Employer Index
  • 20% revenue growth