University of Edinburgh
An extraordinary promise
Read how we our work helped this prestigious, global and layered brand win in an oversaturated market.
The challenge
While the world questions the value of Higher Education, University competition increases.
Our strategic solution
Create an ownable brand promise:
Edinburgh = Extraordinary
Which we delivered through
A consistent, but flexible set of assets and messaging for use across all digital platforms, Recruitment campaigns, Content strategy workshops, Designer training , Launch event
Resulting in
- Ownable, flexible, branded comms
- Consistent approach
- Internal adoption
- Successful recruitment campaign testing
Extraordinary teamwork! Such a great experience working with the team at The Gate.
Heather MacBain Head of Marketing University of Edinburgh