Deadinburgh

Brand

Campaign

Content

Web Services

Read how we made science and the Wellcome Trust more popular.

The challenge

Help Wellcome Trust engage a new, younger audience.

Our strategic solution

Hijacking the popularity of the zombie genre and create an official Edinburgh Festival show.

Delivered through

Deadinburgh: An official Edinburgh Festival show, Deadinburgh was an ambitious interactive and immersive event where the capital is ravaged by a mystery zombie pathogen.

Brought to life across

Live marketing stunts
Online film content
(Fake) Blood bag invites
And Zombier to drink at the event.

Deadinburgh promo website being shown on a Macintosh computer.

Deadinburgh event invite, box containing fake blood bag and the event invite.

Scene from the Deadinburgh Event Promo video, shows woman hiding being a wall with a poster on it.

Resulting in

Event sold out on release
Sold out for 6 days running
Awarded The Chairman’s Award at the Scottish Event Awards
Awarded Best Direct Mail and Best Website at the Scottish Creative Awards.