Edinburgh University
An extraordinary promise
The challenge
While the world questions the value of Further Education, University competition increases.
Our strategic solution
Create an ownable brand promise:
Edinburgh = Extraordinary
Which we delivered through
A consistent, but flexible set of assets and messaging for use across all digital platforms, Recruitment campaigns, Content strategy workshops, Designer training , Launch event
Resulting in
- Ownable, flexible, branded comms
- Consistent approach
- Internal adoption
- Successful recruitment campaign testing
Extraordinary teamwork! Such a great experience working with the team at The Gate.
Heather MacBain Head of Marketing University of Edinburgh