Fresh Water Imperative

Fresh Water Imperative

Campaign

Strategy

Sustainability

Read how we helped the world get closer to Net Zero by looking beyond the norm and using every tool available

Fresh Water Imperative - Wherever you are

The challenge

How do we reframe and get funding for the thing we take most for granted – water?

Our strategic solution

Align water with the bigger picture and show how it unites everything.

Which we delivered through

Campaign concept, film, and delivery.

Fresh Water Imperative - different cards making up a river bed landscape in various states, full river to river with drought.
Fresh Water Imperative - Image of a forest and waterfall broken into segments/layers.

Resulting in

  • Over 2000 donors reached in a week
  • Scheduled to feature at conferences such as COP29 and CBD16