Kibble
Foster parent recruitment campaign
We saw that a nice ad about the work this fantastic Fostering organisation does wouldn’t drive results enough. Read how the Gate Edinburgh’s work multiplied the effectiveness of this vital drive for Foster Parent recruitment.
The Challenge
Fostering is a challenging, complex, and far-reaching life decision. There are not many who are suited, or interested in doing it.
Our strategic solution
For those truly interested, it’s something they have thought about for a long time; they know they could do it. Therefore, our solution was to accelerate the move towards action.
Delivered through
A film showing the inner battle of a child waiting for help. The child’s explained that for the vulnerable children out there every second counts.
And brought to life across
TV and Online film adverts
Resulting in
- Delivered 900% more than our target