Branding a sustainability movement

Brand

Campaign

Strategy

Sustainability

In the fight to reach Net Zero, the biggest tool available wasn’t even on the agenda. Our work helped change that.

The challenge

All the conversation around decarbonisation was around what businesses and people had to do. Nature was a forgotten and powerful lever.

Our strategic solution

Brand, surface, and popularise ‘Nature Positive’; highlighting that biodiversity can provide 1/3 of the carbon capture we need.

Which we delivered through

Brand marque, messaging, and campaign

And brought to life across

Events activity including:
UN Climate Action Summit (2018); New York Climate Week (2019); COP26; Climate COP27 and biodiversity COP15; Nature Positive Pavilion.
Plus: Advertising, field, PR, social, media engagement, and sustainable print pieces and merchandise.

Nature Positive poster with sea turtle swimming and a coral reef, Title 'Nature Positive by 2030' #NaturePositive

#Nature Positive "[The Global Stocktake] must tell us where we are, where we need to go, and how we'll get there." Simon Stiell Executive Secretary of United Nations Framework Convention on Climate Change

COP28 #NaturePositive poster, Cheetah running in-between the words 'Words Action'

Nature Positive It's time to halt nature loss. And reverse it.

Nature Positive outdoor poster mock-up 'The Nature Positive Pavilion If change really is in our nature, then now is the time to prove it.' COP28

Resulting in

Purpose Award 2023 winner
100s of new policies, pledges and commitments
NbS mentions trebled on social
Subscribers to social channels increased by 1100%
32 funding partners onboard
Media reached international audience of 30+ million, 60+ countries
Social media average of 98% positive sentiment
200k engagements
(65k mentions of #Nature Positive) on Twitter
Engagement rates + 70% on Linkedin
Over 250 partners, local leaders and organisations
King Charles mentioned Nature Positive x3 at COP28 opening