Wellcome Trust
Deadinburgh
Read how we made science and the Wellcome Trust more popular.
The challenge
Help Wellcome Trust engage a new, younger audience.
Our strategic solution
Hijacking the popularity of the zombie genre and create an official Edinburgh Festival show.
Delivered through
Deadinburgh: An official Edinburgh Festival show, Deadinburgh was an ambitious interactive and immersive event where the capital is ravaged by a mystery zombie pathogen.
Brought to life across
- Live marketing stunts
- Online film content
- (Fake) Blood bag invites
- And Zombier to drink at the event.



Resulting in
- Event sold out on release
- Sold out for 6 days running
- Awarded The Chairman’s Award at the Scottish Event Awards
- Awarded Best Direct Mail and Best Website at the Scottish Creative Awards.