WICS

Water Industry Commission for Scotland branding

Brand

Content

Strategy

Web Services

Read about how The Gate Edinburgh helped WICS tell their story and create a brand that helped them reach their goals.

The Challenge

Sustainable water-management is notoriously hard. We were asked to evolve the WICS (Water Industry Commission for Scotland) brand to help them share, and build on, their success.

Our strategic solution

WICS do regulation differently…
by collaborating and thinking long-term.

Which we delivered through

New logo, and visual and verbal branding.

And brought to life across

  • Brand and photography guidelines
  • 2000 page, highly-functional, searchable site
  • Stationery
  • Hard-working documents
  • Online content
Various pieces of mocked up WICs stationery including envelopes, business cards, letter heads and pencils.
WICs A4 brochure front cover with title 'Strategic review of charges 2021-27 Final Determination'
WICs A4 brochure, open displaying two pages with the headlines 'We challenge Scottish water to achieve long-term value and best-in-class service for its customers and communities' and 'Board foreword'
WICs A4 brochure displaying double page spread with the title 'The Scottish water sector journey'
WICs A4 brochure open showing a couple of pages with the headlines 'Determining the amount of charges' and 'Scotland's water is wonderful. Let's keep it that way.'
WICs website home page being shown on a tablet device with a keyboard.
WICs website home page being shown on a tablet device.
WICs website mock-up being shown on mobile device.
WICs Social media posts being shown on multiple mobile devices.

Resulting in

  • Consistent, trust-building-look across touchpoints
  • Dynamic, scalable, website they can control

The website is modern, fresh and accessible, achieves our performance, technical and legislative requirements, enabling us to meet our communications objectives – now and in the future.

Claire Nichols
Assistant Director
WICS