Our Strategic Planning Products
Do it all with us, or choose an individual planning product
The Gate Edinburgh’s planning capabilities can dive into your company, competitors, and customers, and uncover insights that set the direction for effective, wall-demolishing, comms. You can make us partners for the entire journey or, if you know what wall you want to break through… just pick the precise strategic planning exercise you need.
Select just a module
Here are the ten main tools used for a full planning piece; from research to proposition. Based on your unique scenario, you can pick and choose and get the right insights and actionable direction to take you closer to the breakthrough you need.
Competitor Analysis
Understand competitors’ strategies, strengths and weaknesses
Market Research
Market intelligence, consumer behaviours, and emerging trends
Brand Archetypes and Narrative
Create richer, more human relationships internally and externally
Brand Position Development
Clarify which space your brand should ‘own’
Messaging Plan
Align sales, brand, and performance marketing with customer-led messaging
Content Strategy
Map your customer’s journey and the content needed to let you win
Brand Architecture
Clarify the relationships between your products and brands.
See case studies of our Strategy work
Here's are just a few examples of how our effectiveness-led strategy work helped break through client's walls.
Nature Positive
Branding a sustainability movement
Strategy
Brand
Campaign
Sustainability
WICS
Water Industry Commission for Scotland branding
Strategy
Brand
Content
Web Services
University of Edinburgh
An extraordinary promise
Brand
Campaign
Content
We Mean Business Coalition
All in for 1.5°C campaign
Strategy
Campaign
Digital Delivery
Sustainability
Scottish Government
Teaching Makes People
Strategy
Campaign
Web Services
SSE
Global branding
Strategy
Brand
Campaign